In this lesson, Nick Palazzolo, CPA, breaks down the various types of business models commonly encountered in today's market. From traditional setups like product sales and services to contemporary schemes such as software as a service, he covers the gamut of business structures, including B2B (business-to-business) using Salesforce as an example, and B2C (business-to-consumer), where he discusses Apple's approach. Nick also delves into less conventional models like C2B (consumer-to-business) through referrals and affiliate programs and C2C (consumer-to-consumer) transactions, giving the example of Facebook Marketplace. Moreover, he talks about the B2G (business-to-government) model, exemplified by companies like Boeing. Each model is presented with practical examples to elucidate how they operate in real-world contexts and the intricate relationships that exist within our economic system.