Video: Data Collection

In this lesson, Nick Palazzolo, CPA, delves into the multifaceted world of data collection, a critical component for effective decision-making in any business context. He breaks down the distinction between primary and secondary data, illustrating how each serves unique roles in the research process. From surveys and interviews to big data and social media monitoring, Nick outlines various methods and tools that are essential for gathering and analyzing data. Highlighting practical examples like adjusting product stock based on customer purchases or refining educational content based on feedback, he makes the concept of data collection accessible and relevant. Nick also explores digital data collection methods, emphasizing the growing importance of online tools and analytics in obtaining actionable insights. Whether discussing quantitative or qualitative approaches, this lesson provides a comprehensive overview of efficient strategies to collect and utilize data, ultimately enhancing business strategies and customer satisfaction.