Lesson: Opportunity Cost

In this lesson, ease into the concept of opportunity cost with Nick Palazzolo, CPA, as he breaks it down into easy-to-grasp examples. Discover how every choice carries with it the weight of potential benefits lost from alternative options. Whether it's choosing between lunch options or deciding which corporate project to undertake, opportunity cost is the road not taken. Nick illustrates this by comparing opportunity costs in practical scenarios, such as in resource allocation and project selection, and clarifies common misconceptions. He ensures that the essence of opportunity cost is comprehended beyond the numbers - as a fundamental economic principle that affects both daily decisions and complex business strategies.