In this lesson, discover the fundamental principle that "revenue is recognized when earned," a phrase Nick Palazzolo, CPA, insists will become a mantra when dealing with sales and revenue questions. Nick illustrates how different types of businesses, from streaming services like Netflix to construction companies, recognize revenue depending on when they fulfill their obligations to customers. He emphasizes the significance of this concept by linking it to the potential risks of financial statement misrepresentation, such as overstating assets or revenue and understating liabilities, showcasing the real-world impact of proper revenue recognition practices.