In this lesson, Nick Palazzolo, CPA, demystifies the tendencies associated with risk attitudes important to understand when making investment decisions. He walks through the typical inclination of being risk-averse, where an increase in investment risk demands a higher potential return, which is the standard stance for most investors. Nick provides real-world examples, like investing in a country with a new government, to illustrate this concept and explains how this expectation shifts for those who are risk-indifferent or risk-seeking. By contrasting these behaviors, he clarifies why some managers might accept greater risk without demanding higher returns, and why others might even accept lower returns in riskier ventures. Wrap up with a firm grasp on these risk attitudes and why understanding them is crucial for decision-making in the finance world.