Video: Strategy and Objective-Setting

In this lesson, Nick Palazzolo, CPA, walks through the intricacies of strategy and objective-setting for businesses, articulating the importance of evaluating different strategies to shape a firm's vision and direction. He delves into the process of formulating business objectives, underscoring the need to align them with a company's mission and vision, whether the focus is on profit generation or altruistic goals. Beyond crafting objectives, Nick examines how analyzing the business context – considering the internal and external factors influencing a company – is crucial for strategic positioning. Finally, Nick brings to light the concept of defining risk appetite, exploring how businesses must strike a balance between risk aversion and risk acceptance to innovate and stay ahead of the competition.